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Google's DoubleClick ads division hit with hours-long service disruptions

Google’s DoubleClick has been experiencing service disruptions since at least Tuesday morning, creating a headache — and potentially major losses in revenue — for marketers and publishers that use the publishing and revenue management service.

Per the Google Ads service dashboard, Google has been aware of of a problem with DoubleClick Search, affecting a majority of users, since 8 am.

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“The affected users are able to access DoubleClick Search, but are seeing error messages, high latency, and/or other unexpected behavior,” the dashboard message said.

Google said it has tried to mitigate the fact that a number of search ad clicks are not being redirected to landing pages properly. DoubleClick Search engineering teams turned off the DoubleClick Search redirect for potentially impacted users.

“While your ads will keep serving, this change will stop all conversion tracking for these clicks until a resolution is in place and we revert the change,” the dashboard says. “As a result, you may observe a decrease in conversions reported. We have also proactively paused your bid strategies to prevent any automated bid changes, and they will not resume until we have fixed the issue.”

Meanwhile, at 10:07 am, Google noted it was also investigating reports of an issue with DoubleClick for Publishers. “The affected users are able to access DoubleClick for Publishers, but are seeing error messages, high latency, and/or other unexpected behavior,” the dashboard says. It latest update, at 2:48 pm, noted that “Tracking signals are sometimes returning HTTP errors in multiple regions.”

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